Carter Schimpff

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4 Facebook Page Essential Practices

04th April 2011
A Facebook page can be a great tool for your organization or cause, but only if you do it right. Most of the organizational Facebook pages out there are thrown together almost as an after-thought, as if a Facebook page will magically make great things hap... Read >

Rebecca Black and the Case of the Terribly Awesome Song

23rd March 2011
If you haven't heard about Rebecca Black's song "Friday", you will. Technically, you are now -- but trust me, I won't be the only one talking about it. I bring it up as an absolutely perfect example of viral social media marketing. Almost overnight, Ms. B... Read >

4 Ways to Increase Your Website Conversion Rate

21st March 2011
These days all most people can talk about is getting more hits to their website. If their website is designed to sell, that's all well and good -- but I see far, far too many companies worry more about traffic and not enough or not at all about conversion... Read >

4 Ways to Screw Up Your SEO

21st March 2011
These days, SEO is serious business. Not just for the SEO firms themselves, but also in terms of the impact good or bad SEO can have on your company's bottom line. SEO done right can open the virtual flood-gates; SEO done wrong can cement them shut foreve... Read >

Top 10 Questions to Ask Your Web Designer

11th March 2011
It's never a good idea to go into any project blind -- this is especially true when it comes to creating your company's new website or having the existing one re-done. Not all web designers are alike and, as some of you have no doubt unfortunately alr... Read >